Guides
August 2, 2025
Shopify B2B: A Practical Guide for Wholesale Growth
Philip Argyropoulos
Effective collaboration is the backbone of any successful team, but too often, it’s slowed down by disconnected tools, endless email threads, and scattered information. Read on to learn more.
Wholesale customers expect the same ease of use they find when shopping online as consumers. Shopify B2B, built into Shopify Plus, is designed to meet those expectations by giving merchants the ability to run retail and wholesale operations in one streamlined platform.
What Is Shopify B2B?
Shopify B2B is an integrated wholesale solution available on Shopify Plus. It eliminates the need for separate systems by combining direct-to-consumer (DTC) and business-to-business (B2B) sales in one dashboard.
With Shopify B2B, you can:
Set custom pricing for different customer groups
Offer payment terms like Net 30 or Net 60
Add volume discounts and minimum order requirements
Keep inventory synced across all channels
Deliver a branded wholesale ordering experience
Key Features
Company Profiles
Group buyers under one account and assign multiple users with specific roles.
Custom Pricing
Build price lists for different customers or markets.
Net Payment Terms
Allow trusted customers to order now and pay later.
Tailored Checkout
Add purchase order fields, tax exemptions, and B2B-friendly payment methods.
Self-Service Portal
Let customers log in, see their pricing, and reorder easily.
Why Brands Are Switching to Shopify B2B
Old wholesale portals can be clunky and expensive. Shopify B2B simplifies things by keeping retail and wholesale together.
One platform to manage both channels
Lower operating costs with built-in features
Access to Shopify apps for automation and marketing
Scalable growth with support for multiple regions and currencies
Who Should Use Shopify B2B?
DTC brands moving into wholesale
Manufacturers needing a modern sales channel
Distributors managing different pricing tiers
Businesses consolidating retail and wholesale systems
How to Get Started
Upgrade to Shopify Plus.
Create company profiles for wholesale customers.
Build price lists and catalogues.
Customise checkout for wholesale needs.
Automate tasks using Shopify Flow or third-party integrations.
Conclusion
Shopify B2B brings wholesale into the same system as your retail store, removing complexity while offering the tools you need to scale. For brands ready to expand into wholesale or improve their current process, it is a practical, future-proof choice.
