About us
The next generation of digital commerce
At New Site Agency, we partner with brands to design, build, and scale better online experiences. From Shopify Plus migrations to fully custom storefronts, we focus on clean execution, clear strategy, and measurable outcomes.
About us
The next generation of digital commerce
At New Site Agency, we partner with brands to design, build, and scale better online experiences. From Shopify Plus migrations to fully custom storefronts, we focus on clean execution, clear strategy, and measurable outcomes.
Building the future
Our Story
100+
Websites, campaigns, and stores delivered
100+
Websites, campaigns, and stores delivered
100+
Websites, campaigns, and stores delivered
Our team designs a roadmap that fits your business, then drives it forward with focused delivery.
The story so far. Key moments in our mission to build smarter, faster digital systems for ambitious brands.
2019
Founded in Melbourne. First client sites live.
2019
Founded in Melbourne. First client sites live.
2019
Founded in Melbourne. First client sites live.
2020
Custom Shopify builds for SMEs and non-profits.
2020
Custom Shopify builds for SMEs and non-profits.
2020
Custom Shopify builds for SMEs and non-profits.
2021
3PL, booking, and returns integrations launched.
2021
3PL, booking, and returns integrations launched.
2021
3PL, booking, and returns integrations launched.
2022
Expanded into digital marketing and CRO.
2022
Expanded into digital marketing and CRO.
2022
Expanded into digital marketing and CRO.
2023
Rebranded. Signed Shopify Plus and multi-region clients.
2023
Rebranded. Signed Shopify Plus and multi-region clients.
2023
Rebranded. Signed Shopify Plus and multi-region clients.
2024
Enterprise storefronts and B2B features delivered.
2024
Enterprise storefronts and B2B features delivered.
2024
Enterprise storefronts and B2B features delivered.
2025
PPC and SEO team onboarded.
2025
PPC and SEO team onboarded.
2025
PPC and SEO team onboarded.
Team
Philip Argyropoulos
Chief Executive Officer
Philip Argyropoulos is a Product Manager and founder of New Site Agency, specialising in Shopify Plus, e-commerce strategy, and scalable digital solutions. He currently leads digital product at Tony’s Chocolonely.
Philip Argyropoulos
Chief Executive Officer
Philip Argyropoulos is a Product Manager and founder of New Site Agency, specialising in Shopify Plus, e-commerce strategy, and scalable digital solutions. He currently leads digital product at Tony’s Chocolonely.
Philip Argyropoulos
Chief Executive Officer
Philip Argyropoulos is a Product Manager and founder of New Site Agency, specialising in Shopify Plus, e-commerce strategy, and scalable digital solutions. He currently leads digital product at Tony’s Chocolonely.
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